A bad website can be very harmful to your business and you really care for it you’ll want to avoid as many website mistakes as you can. 75% of website's visitors will tell you that they will judge a business’s Trustworthiness based on how good their website design is. For the most part, you will only have about 15 seconds to gain a visitor’s attention before they leave, so you definitely want to make sure that you leave the best first impression possible.
Here is a list of 10 common websites mistakes we compiled for you:
1. Out-of-date business information
I beg you, please do not make the mistake of not keeping your business information up-to-date on your website unless you want to miss out on a lot of potential visitors and customers. Not having contact information at all can make your rankings on search engines go down , but having contact information that matches your profile information can actually give your search rankings a boost.
When customers look at you contact/business information they expect it to be correct and if they contact an email address that is no longer in use or call a number that no longer belongs to your business, or even go to an address that your business no longer occupies, they are going to get frustrated and most likely not use your services or visit your website again. Avoid the mistake of using out-of-date business information and your visitors will thank you for it.
2. Bad images
If you have bad images or poor product pictures on your website you are making huge mistake and it will highly cost you visitors, customers, and above all search ranking. Images can be very advantageous to your website, but they can also cause a lot of problems.
If you don’t optimize your images and resize them they can cause your website to slow down and lower your website search ranking. If you use low quality images you can scare visitors away on their first glimpse. What do bad images look like? Blurry pictures, bad lighting, or the majority of photos that people use for products on sites like eBay.
If you think that this is corresponding with the images on your website, then you need not to worry, we’ve made a guide on making the perfect photos for your website. Another thing you’ll want to consider is optimizing your images. Make sure that the photos on your website are not unnecessarily big.
You can resize large images using a photo editor like Photoshop or an online source like fotor Also, name your images something relevant, like “prigmar-logo.png” instead of “image132.png” as search engines actually take into account the name of pictures when ranking your website.
If you are unable to take your own photos for your website there are plenty of places you can find online that have professional stock photos for your use. Take a look at unsplash, Creative Market, Envato, iStock, or run your own search to find the perfect photos for your website. You’ll want to avoid bad images on your website at all costs if you want more and repeating viewership on your website.
3. Too much text.
A giant wall of text can scare readers away. Most people on the Internet want their answers fast and they don’t want to have to search through long paragraphs to get them. That’s not to say you can’t have in-depth articles, but you need to break up the text with smaller paragraphs, headlines, and images where applicable.
You can use various applications or websites to help keep your copy clean and to the point. One app you might want to try is the Hemingway, which will let you know if a sentence is too long or complicated, if something could be said more simply, and other tips to perfect your content for easy reading, and Grammarly is for grammar checking, spell checking, and plagiarism detection.
4,Slow load times.
Just under half of the people on the Internet expect a website to load in 2 seconds or less and are ready to leave a website if it takes any longer. Patience is not something you can expect of users on the Internet, so you better do what you can to speed up your website. We already discussed resizing images earlier, some other things you’ll want to do is take advantage of CDNs (Content Delivery Networks), remove unnecessary plugins, and use browser caching or install plugins like smush plugin
5, Pushy Sales,
Pushy salespeople can often ruin the shopping experience and drive possible customers away. Well, that same impact can happen on your website if you are continuously pushing your products on visitors. That’s not to say, don’t advertise at all on your website, but you should have content that is instructive or entertaining and isn’t just a sales pitch for your products.
Post content like tutorials, support/help articles, or other pieces that you know readers in your industry would find interesting/helpful. The more relevant content you have that visitors want to read, the more accepting they will be of your sales pitches.
6. No call to action,
its 100% that i said “Don’t you ever be too pushy on sales ”? Yes, and I stand by that, but a call to action doesn’t necessarily have to be about selling a product to people. A call to action is all about bringing people back to your website.
Somewhere in your content, preferably at the end, you should have something that people can press or fill out so that they can be alerted when you publish new content. This can be anything from a follow button on a social media platform, to a subscribe button for a mailing list, and yes, even a link to a product that could help out the reader (but try not to do this too often or be too pushy with the pitch). Try not to use pop-ups that appear when a reader is in the middle of an article as these can be annoying and spammy which can chase away visitors again.
7. Posting non-relevant content.
Internet users can be some of the most whimsical audiences around. If you post something that somebody doesn’t like or isn’t interested in, they might stop coming to your website. Don’t be scared of losing some readers, as this is just a way of life in the online world. The crucial thing is to create content that will bring more visitors to your website.
Just because there is an interesting piece of breaking news doesn’t mean that it is suitable to post on your website. If your website is centered on a certain industry, make sure your content rotates around that industry, this will also be great for widening your search engine rankings. If you feel like branching out into another industry, think about creating a brother/sister website where you can post the content for that industry. This way you’ll avoid the mistake of posting non-relevant content on your website.
8. Not marketing your content.
Having the most majestic piece of content is ineffective if nobody sees it. When you have something new on your website, whether it be stocks, articles, news, you’ll want to make sure that people know about it. One of the best ways you can do this is through social media. Around the globe, over 50% of people have a social media account, which gives you a large audience for you to market to. For more information on marketing on social media check out these articles on Instagram and Snapchat.
You should also use some online tools like Google Analytics or HubSpot to help you figure out what keywords and content will get the most hits on search engines. Once you start to market your content you will notice a big change in the number of visitors, customers, and readers that come to your website.
9. Inconsistency in website design.
The design of your website is how people will initially judge the reliability of your website. If you have an amateur look people aren’t going to take you seriously and if your website design is, well, bad, then people are probably not going to trust your website and will look for what they want elsewhere. Bad website design can actually hurt your SEO and your overall rankings in search engines.
You will also want to make sure that your website has a responsive web design. This means that your website should respond and adapt to whatever platform or device a visitor is using. Whether somebody is on ios or Windows, mobile or desktop, visitors should have no problem loading or viewing your website.
Luckily there are plenty of good online website builders available that come at affordable prices and sometimes even free. Most web hosts, including HostPapa, offer a website builder with their hosting plans, or you can do a simple search and pick a website builder that fits your needs. The next step is to pick a theme and stick to it throughout all of your web pages on your website. Consistency and good design are both keys when you are building your website.
10. No social media integration.
Not allowing users to use their favorite social media platforms to share your content and products is a big mistake many companies make on their websites. Whether you have a news website, eCommerce shop, or any other kind of website, you should always have an option to share your content.
Adding the capacity to share via social media is easy. Most website builders already come with the ability to integrate your social media into your website, others, like WordPress, have widgets and plugins that you can use to add this feature. Take a look at which social media platforms you would like your customers to share your work on and those to your web pages accordingly.
Mistakes are a part of life, what is important is avoiding them where you can and fixing them when they happen. Take a look at your website and make sure there aren’t any obvious blemishes that could deter anyone from staying and exploring your website. With a website that is built well and filled with good content, you are sure to not only have visitors stay but also return to your website.
Its not only limited to this but just treat your website well tidy just like your house or apartment, because any mistake can chase away visitors and they will never want to return to something they dislikes
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